Remote Digital Marketing Director - Growth & Experience

Midwest Veterinary Supply, Inc.; Town of King (WI); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and AD&D insurance

Short-term disability

Long-term disability

401k plan

Paid holidays

Paid time off

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, partnering with the VP of Marketing and cross-functional teams to improve the customer experience and drive growth. This role is remote, with responsibilities spanning digital strategy, campaign execution, and performance optimization

Qualifications

• 7+ years of progressive digital marketing experience across strategy, campaigns, analytics and channels.
• Bachelor’s degree in Marketing, Communications, Business or related field.
• Experience leading digital demand generation, website management and SEO/SEM.

Responsibilities

• Develop and execute digital plans aligned with marketing strategy.
• Lead digital channels: website, SEO/SEM, paid media, email, social and analytics.
• Collaborate with Marketing Services, Brand Engagement, Sales and IT.
• Drive lead generation, nurture programs and campaign performance.
• Provide actionable insights and optimize campaigns based on data.
• Coach and develop the Digital Marketing team and cross-functional partners.

Skills

Digital strategy

Campaign management

SEO/SEM

Paid media

Email marketing

Marketing automation

Social media

Analytics

Leadership

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation tools

CMS

Job description

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, partnering with the VP of Marketing and cross-functional teams to improve the customer experience and drive growth. This role is remote, with responsibilities spanning digital strategy, campaign execution, and performance optimization