Remote Director, Digital Marketing & Brand Growth

Midwest Veterinary Supply, Inc.; Bastrop (LA); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Life and AD&D insurance

Short- and Long-Term Disability

401k plan

Paid holidays

PTO

Remote-friendly environment

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the Marketing strategy into an integrated digital demand and customer engagement program.

You will lead channels including website, SEO/SEM, paid media, email, marketing automation, social, and analytics, partnering with Marketing Services and Sales to drive growth. This is a remote position, with responsibilities spanning strategy, campaign execution, measurement and optimization across the buyer journey.

Qualifications

• 7+ years of progressive digital marketing experience including strategy and analytics.
• Experience leading digital demand generation and multi-channel campaigns.
• Strong ability to translate business goals into integrated digital plans.

Responsibilities

• Develop and execute digital marketing plans aligned with business priorities.
• Lead integrated campaigns across channels to attract, engage, convert and retain customers.
• Guide website content, experience, navigation and conversion optimization.
• Plan, execute and optimize paid search, display, social and email campaigns.
• Lead social media planning and measurement, with editorial calendars and KPIs.
• Collaborate with Sales, IT, and content teams to ensure cohesive campaigns and journeys.

Skills

Digital strategy

Team leadership

SEO/SEM

Paid media

Email marketing

Marketing analytics

Content marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications or related field

Bachelor’s degree in Business or related field

Tools

Google Analytics

Google Ads

CRM platforms

Marketing automation tools (HubSpot, etc.)

Job description

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the Marketing strategy into an integrated digital demand and customer engagement program.

You will lead channels including website, SEO/SEM, paid media, email, marketing automation, social, and analytics, partnering with Marketing Services and Sales to drive growth. This is a remote position, with responsibilities spanning strategy, campaign execution, measurement and optimization across the buyer journey.