Remote Director of Digital Marketing & Growth

Midwest Veterinary Supply, Inc.; South Carolina; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & AD&D Insurance

Short- and Long-Term Disability

401(k) plan

Paid Holidays

PTO

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and engagement capability.

You will lead channels—website, SEO/SEM, paid media, email, social, and analytics—and collaborate across Marketing Services, Brand Engagement, Sales and IT to optimize the customer journey. In this remote role, you will partner with the VP of Marketing to develop digital plans that strengthen the customer experience, boost awareness,

Qualifications

• 7+ years of progressive digital marketing experience including strategy, campaigns, digital experience and analytics.
• Experience across digital demand generation, website/content management, SEO/SEM, paid media, email/automation and social media.
• B2B or B2C experience in marketing for complex products; veterinary distribution is a plus.

Responsibilities

• Develop and execute integrated digital marketing plans aligned with business priorities.
• Lead digital channels including website, SEO/SEM, paid media, email, social and analytics.
• Collaborate with Sales, ecommerce and IT to improve the customer journey and conversion.
• Provide leadership, coaching and development for the Digital Marketing team.
• Establish metrics, monitor performance and drive improvements across campaigns.

Skills

Leadership

Digital marketing strategy

SEO/SEM

Paid media

Email marketing & automation

Analytics & optimization

CRM & marketing automation tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business or related field

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation platforms

Job description

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and engagement capability.

You will lead channels—website, SEO/SEM, paid media, email, social, and analytics—and collaborate across Marketing Services, Brand Engagement, Sales and IT to optimize the customer journey. In this remote role, you will partner with the VP of Marketing to develop digital plans that strengthen the customer experience, boost awareness,