Remote Digital Marketing Lead: Growth & Brand

Midwest Veterinary Supply, Inc.; Clayton (MO); Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

401k plan

Paid holidays

Paid Time Off (PTO)

Life and AD&D insurance

Short- and Long-Term Disability

Job summary

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the company’s marketing strategy into an integrated digital demand and customer engagement program.

In partnership with the VP of Marketing, this role will lead digital channels including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. This is a remote position with responsibilities spanning digital strategy, customer experience

Qualifications

• Bachelor’s degree in Marketing or related field; strategic digital marketing experience preferred.
• Demonstrated leadership of digital marketing teams and programs.
• Experience across digital demand generation, website optimization and analytics.
• Strong ability to translate business goals into integrated digital campaigns.

Responsibilities

• Lead digital marketing strategy and integrated campaigns across channels.
• Drive digital customer experience and website optimization.
• Oversee paid media, SEO/SEM, email marketing and marketing automation.
• Collaborate with Sales, ecommerce, IT and Brand Engagement to align programs.
• Establish and monitor KPIs and report performance insights to leadership.

Skills

Leadership

Digital marketing

SEO/SEM

Paid media

Email marketing

Analytics

Social media

Team management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

CRM

Marketing automation tools

Content management systems

Job description

Midwest Veterinary Supply, Inc. seeks a Director of Digital Marketing to translate the company’s marketing strategy into an integrated digital demand and customer engagement program.

In partnership with the VP of Marketing, this role will lead digital channels including website and digital experience, SEO/SEM, paid digital media, email and marketing automation, social media management, and analytics. This is a remote position with responsibilities spanning digital strategy, customer experience