Remote Digital Marketing Lead — Brand & Growth Strategy

Midwest Veterinary Supply, Inc.; Orangeburg (SC); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D coverage

Disability insurance

401k plan

Paid holidays

PTO

Casual work culture

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

This remote role leads digital channels, including website, SEO/SEM, paid media, email, social, and analytics, in collaboration with Marketing Services, Brand Engagement, Sales, ecommerce and tech teams. You will develop and execute digital plans, guide customer journeys, and drive performance insights to improve results

Qualifications

• 7+ years of progressive digital marketing experience across strategy, campaigns and analytics.
• Experience leading digital marketing teams and cross-functional collaboration.
• Proven ability to manage budgets and drive performance improvements.
• Strong analytical mindset with data-driven decision making.
• B2B marketing experience; animal health/ veterinary sector preferred.
• Certifications in Google Analytics, Google Ads or similar platforms.

Responsibilities

• Translate marketing strategy into integrated digital plans and campaigns.
• Lead digital channels and programs including website, SEO/SEM, paid media and email marketing.
• Improve digital customer experience through website optimization and analytics insights.
• Drive demand generation, engagement and conversion across channels.
• Partner with sales, content, creative and IT to align campaigns and assets.
• Monitor performance, report on KPIs and optimize based on data.

Skills

Digital marketing leadership

SEO/SEM

Data analytics

Campaign management

Team leadership

Budget management

B2B marketing

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate marketing strategy into an integrated digital demand and customer engagement capability.

This remote role leads digital channels, including website, SEO/SEM, paid media, email, social, and analytics, in collaboration with Marketing Services, Brand Engagement, Sales, ecommerce and tech teams. You will develop and execute digital plans, guide customer journeys, and drive performance insights to improve results