Remote Digital Fundraising Strategy Lead

American Heart Association; Sacramento (CA); On-site; USD 105,000 - 115,000; Full time

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to develop and execute multi-channel digital campaigns that recruit, engage, coach, steward, and retain participants and donors. This is a remote and flexible location role with collaboration across internal teams, vendors, and field offices to optimize fundraising outcomes.

The role requires leading campaign strategy and execution across email, SMS, paid media, social, video and audio content, while leveraging

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of prior related experience; 5–7 years preferred in digital marketing, digital fundraising, campaign management, or related discipline.
• Experience in nonprofit and fundraising environments.

Responsibilities

• Lead the development of multi-channel digital campaigns to recruit, engage, coach, steward, and retain participants and donors.
• Serve as the organization’s subject matter expert for digital campaign performance and optimization.
• Collaborate with internal teams, vendors, and field teams to align digital communications with fundraising objectives.

Skills

Digital marketing strategy

Data-driven

Project management

Stakeholder collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to develop and execute multi-channel digital campaigns that recruit, engage, coach, steward, and retain participants and donors. This is a remote and flexible location role with collaboration across internal teams, vendors, and field offices to optimize fundraising outcomes.

The role requires leading campaign strategy and execution across email, SMS, paid media, social, video and audio content, while leveraging