Remote Digital Fundraising Strategist

American Heart Association; Arlington (VA); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Paid Time Off (PTO) 16 days/year

12 paid holidays per year

Tuition assistance

Job summary

American Heart Association seeks a Digital Fundraising Strategy Lead to shape and execute digital content and campaigns across email, SMS, social, and paid media. You will optimize fundraising outcomes with data-driven insights and collaborate with internal teams, vendors, and field staff.

The role emphasizes analytics, stakeholder collaboration, and a focus on peer-to-peer fundraising performance across channels, with a remote and flexible location.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum experience; 5–7 years preferred.
• Experience in nonprofit fundraising/digital marketing.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with data-driven decision-making.
• Proven ability to build productive relationships with staff, vendors and partners.
• Strong project management and organizational skills; manage multiple priorities.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising.
• Oversee creation of digital content: email copy/design, ads, video/audio, SMS, social content.
• Coordinate campaign development from concept to deployment with approvals and QA.
• Partner with internal teams and vendors to execute innovative engagement strategies.
• Manage paid media strategy and performance with agency partners.
• Analyze engagement, conversion, fundraising and retention metrics; deliver monthly reports.

Skills

Digital marketing strategy

Fundraising experience

Analytical skills

Stakeholder management

Project management

Relationship building

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office

Job description

American Heart Association seeks a Digital Fundraising Strategy Lead to shape and execute digital content and campaigns across email, SMS, social, and paid media. You will optimize fundraising outcomes with data-driven insights and collaborate with internal teams, vendors, and field staff.

The role emphasizes analytics, stakeholder collaboration, and a focus on peer-to-peer fundraising performance across channels, with a remote and flexible location.