Remote Digital Fundraising Strategy Lead

American Heart Association; Memphis (TN); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement plan with employer match

Paid time off 16 days + 12 holidays

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead who will shape digital content and campaigns to recruit, engage, coach, steward, and retain participants and donors, using analytics to optimize results.

You will lead multi‑channel campaigns across email, SMS, social, video, and paid media, partnering with internal teams, vendors, and field staff to align messaging with fundraising priorities.

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience. 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead multi-channel digital campaigns for peer-to-peer fundraising programs and events.
• Produce digital content including email copy, digital ads, video and audio content, SMS, and social content.
• Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.
• Monitor and optimize campaign performance through analytics and insights.
• Develop and distribute campaign performance reports and presenter insights to stakeholders.

Skills

Strong analytical skills

Campaign management

Digital marketing

Donor lifecycle marketing

Project management

Relationship building

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead who will shape digital content and campaigns to recruit, engage, coach, steward, and retain participants and donors, using analytics to optimize results.

You will lead multi‑channel campaigns across email, SMS, social, video, and paid media, partnering with internal teams, vendors, and field staff to align messaging with fundraising priorities.