Remote Digital Fundraising Strategy Lead

American Heart Association; Nashville (TN); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

PTO 16 days/year

12 holidays off

Tuition assistance

Heart U online university

Professional development

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape strategy, create content, and optimize digital fundraising campaigns across email, SMS, paid media, and social channels. This remote and flexible location role supports peer-to-peer programs.

You will collaborate with internal teams and vendors, use analytics to drive improvements, and manage multi-channel campaigns using Salesforce Marketing Cloud, Google Analytics, and Tableau.

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience. 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.
• Oversee and optimize communications across Salesforce Marketing Cloud Journeys, Email Campaigns, SMS, and other platforms.
• Utilize analytics to measure performance and guide decision-making across campaigns.

Skills

Digital marketing

Digital fundraising

Campaign management

Analytics

Nonprofit fundraising

Project management

Strategic planning

Communication

Education

Bachelor's degree or equivalent

3 years minimum related experience

5–7 years preferred

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape strategy, create content, and optimize digital fundraising campaigns across email, SMS, paid media, and social channels. This remote and flexible location role supports peer-to-peer programs.

You will collaborate with internal teams and vendors, use analytics to drive improvements, and manage multi-channel campaigns using Salesforce Marketing Cloud, Google Analytics, and Tableau.