Remote Digital Fundraising Strategy Lead

American Heart Association; Houston (TX); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement plan with employer match

Tuition assistance

PTO and holidays

Heart U learning university

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This flexible, remote role partners with internal teams and vendors to grow engagement and donations.

Responsibilities include multi-channel campaigns, content production (email, ads, video, SMS), analytics-driven optimization, and reporting, leveraging Salesforce Marketing Cloud and Google Analytics to improve

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience; 5–7 years preferred.
• Experience in nonprofit fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with ability to translate data into insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and partners.
• Strong project management and organizational skills with ability to manage multiple priorities.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage creation and production of digital content (email copy/design, digital advertising assets, video/audio content, SMS and social messaging).
• Coordinate campaign development from concept to deployment with copy approval, design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners.

Skills

Analytical skills

Digital marketing

Campaign management

Donor/fundraising experience

Relationship building

Project management

Communication skills

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This flexible, remote role partners with internal teams and vendors to grow engagement and donations.

Responsibilities include multi-channel campaigns, content production (email, ads, video, SMS), analytics-driven optimization, and reporting, leveraging Salesforce Marketing Cloud and Google Analytics to improve