Remote Digital Fundraising Strategist

American Heart Association; Madison (WI); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

PTO 16 days/year

12 paid holidays

Tuition assistance

Employee wellness program

Remote work flexibility

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape and execute digital communications that advance peer-to-peer fundraising. This remote and flexible role focuses on content across email, SMS, paid media, social, video, audio, and written channels to recruit and retain donors and participants.

You will serve as a subject-matter expert for campaign performance, leveraging analytics and audience insights to optimize outcomes, while collaborating with internal

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of prior related experience; 5–7 years in digital marketing, digital fundraising, campaign management, or related discipline preferred.
• Experience in nonprofit and fundraising environments.

Responsibilities

• Lead development of digital content across email, SMS, paid media, social, video, audio and written channels to recruit, engage, coach, steward, and retain participants and donors.
• Collaborate with internal stakeholders, vendors, and field teams to align digital communications with fundraising objectives.
• Analyze engagement, conversion, fundraising, and retention metrics; synthesize insights into actionable recommendations for stakeholders.

Skills

Digital marketing

Fundraising

Campaign management

Analytics

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape and execute digital communications that advance peer-to-peer fundraising. This remote and flexible role focuses on content across email, SMS, paid media, social, video, audio, and written channels to recruit and retain donors and participants.

You will serve as a subject-matter expert for campaign performance, leveraging analytics and audience insights to optimize outcomes, while collaborating with internal