Remote Digital Fundraising Strategy Lead

American Heart Association; Tulsa (OK); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Paid holidays

Tuition assistance

Employee wellness program

Heart U online university

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role offers access to Heart U and training resources to support work-life harmonization.

The role leads digital campaigns across email, SMS, paid media, social, video, and more, collaborating with teams, vendors, and field staff to meet fundraising objectives and priorities.

Qualifications

• Bachelor's degree or equivalent required.
• Minimum 3 years in digital marketing or fundraising; 5–7 years preferred.
• Experience in nonprofit fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage creation and production of digital content, including email copy/design, digital ads, video/audio content, SMS, and social messaging.
• Coordinate campaign development from concept through deployment, including copy approval, design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agencies and vendors.

Skills

Digital marketing

Analytical skills

Project management

Stakeholder collaboration

Data-driven

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role offers access to Heart U and training resources to support work-life harmonization.

The role leads digital campaigns across email, SMS, paid media, social, video, and more, collaborating with teams, vendors, and field staff to meet fundraising objectives and priorities.