Remote Digital Fundraising Lead — Data-Driven Growth

American Heart Association; Jersey City (NJ); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision

Tuition assistance

Work-life harmony

Heart U training resources

Job summary

The American Heart Association in the United States is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising initiatives. This is a remote and flexible location position.

You will lead multi-channel campaigns across email, SMS, paid media, social, video, and more, collaborating with internal teams and vendors to drive engagement, donor support, and growth.

Qualifications

• Bachelor's degree or equivalent education completed.
• 3 years minimum in digital marketing or fundraising, 5–7 years preferred.
• Experience in nonprofit/fundraising environments is desirable.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with data-driven decision making.
• Proven ability to partner with staff, vendors, and external partners.
• Excellent project management and organizational skills.

Responsibilities

• Lead the development of digital content across email, SMS, paid media, social, video, and written channels to recruit, engage, coach, steward, and retain participants and donors.
• Serve as subject matter expert for campaign performance using analytics to optimize engagement and fundraising outcomes.
• Collaborate with internal stakeholders and vendors to align digital communications with fundraising objectives.
• Plan, develop, and deploy multi-channel digital campaigns for peer-to-peer programs and events.
• Manage campaign development from concept through deployment including copy, design, testing, QA, and launch.
• Oversee paid media strategy and performance with agency partners and vendors.
• Monitor performance, analyze engagement and fundraising metrics, and present actionable insights.

Skills

Analytical skills

Digital marketing

Campaign management

Data-driven decisions

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association in the United States is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising initiatives. This is a remote and flexible location position.

You will lead multi-channel campaigns across email, SMS, paid media, social, video, and more, collaborating with internal teams and vendors to drive engagement, donor support, and growth.