Remote Digital Fundraising Growth Lead

American Heart Association; Buffalo (NY); On-site; USD 105,000 - 115,000; Full time

Job summary

American Heart Association seeks a Digital Fundraising Strategy Lead to own the strategy, creation, execution, and performance optimization of digital communications supporting peer-to-peer fundraising. This is a remote and flexible location position.

You will collaborate with internal teams, vendors, and field staff, leverage analytics to boost engagement, fundraising outcomes, and donor retention, and guide the organization’s digital engagement strategy across email, social, paid media, and

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of related experience; 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or understanding nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead the development of digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors.
• Serve as the organization's subject matter expert for digital campaign performance, leveraging analytics and audience insights to optimize engagement, fundraising outcomes, and participant experiences.
• Collaborate closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.
• Oversee and optimize campaigns across multiple channels and platforms.
• Monitor campaign performance and identify opportunities for optimization; develop and distribute performance reports.

Skills

Digital marketing

Analytics

Project management

Stakeholder management

Donor engagement

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association seeks a Digital Fundraising Strategy Lead to own the strategy, creation, execution, and performance optimization of digital communications supporting peer-to-peer fundraising. This is a remote and flexible location position.

You will collaborate with internal teams, vendors, and field staff, leverage analytics to boost engagement, fundraising outcomes, and donor retention, and guide the organization’s digital engagement strategy across email, social, paid media, and