Remote Digital Fundraising Lead

American Heart Association; Dayton (OH); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

PTO 16 days/year

12 paid holidays

Tuition assistance

Medical, dental, vision benefits

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive multi-channel digital campaigns for peer-to-peer fundraising and events. This remote, flexible role requires strategic content creation, analytics, and collaboration with internal teams and vendors to maximize donor engagement and fundraising outcomes.

The role emphasizes optimization through data insights, audience segmentation, and cross-channel coordination, with a strong focus on performance metrics and

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of prior related experience; 5–7 years preferred.
• Experience in digital marketing, digital fundraising, or campaign management.
• Experience in nonprofit and fundraising environments.
• Strong analytical skills to translate data into insights.
• Ability to manage multiple priorities and stakeholders.

Responsibilities

• Lead development of multi-channel digital campaigns to recruit, engage, coach, steward, and retain participants and donors.
• Serve as subject matter expert for digital campaign performance and leverage analytics to optimize results.
• Collaborate with internal teams, vendors, and field teams to align communications with fundraising objectives.
• Manage paid media strategy and campaign performance with agency partners and vendors.
• Oversee and optimize communications across Salesforce Marketing Cloud, Email Campaigns, SMS, social channels, and paid media.
• Produce monthly and seasonal performance reports and actionable recommendations.

Skills

Digital marketing

Analytics

Campaign management

Nonprofit fundraising

Stakeholder management

Project management

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive multi-channel digital campaigns for peer-to-peer fundraising and events. This remote, flexible role requires strategic content creation, analytics, and collaboration with internal teams and vendors to maximize donor engagement and fundraising outcomes.

The role emphasizes optimization through data insights, audience segmentation, and cross-channel coordination, with a strong focus on performance metrics and