Remote Digital Fundraising Lead — Campaign & Analytics

American Heart Association; Oklahoma City (OK); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

12 paid holidays

Tuition Assistance

Employee Wellness Program

Telemedicine access

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive the strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising initiatives. This remote, flexible role partners with internal teams and vendors to deliver impactful digital campaigns and optimize donor engagement.

The ideal candidate brings 5–7 years in digital marketing or fundraising, strong analytical skills, and experience in nonprofit environments.

Qualifications

• Bachelor's degree or equivalent required.
• 3+ years in digital marketing, digital fundraising, or campaign management; 5–7 years preferred.
• Experience in nonprofit fundraising environments is preferred.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with data-driven decision-making.
• Proven ability to manage multiple priorities and stakeholder relationships.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising.
• Create and produce digital content (email, ads, video, SMS, social).
• Coordinate campaign development from concept to deployment with internal teams and vendors.
• Manage paid media strategy and campaign performance with external partners.
• Analyze engagement, conversion, and fundraising metrics; report insights to stakeholders.
• Develop ongoing optimization recommendations based on data.

Skills

Analytical thinking

Data-driven

Project management

Communication skills

Relationship building

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive the strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising initiatives. This remote, flexible role partners with internal teams and vendors to deliver impactful digital campaigns and optimize donor engagement.

The ideal candidate brings 5–7 years in digital marketing or fundraising, strong analytical skills, and experience in nonprofit environments.