Remote Digital Ad Trafficking Specialist II

Cox Automotive; East Point (GA); Remote; USD 61,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Bonus plans

Comprehensive healthcare

401(k) with company match

Professional development

Parental leave

Employee discounts

Job summary

Cox Automotive seeks an experienced Digital Marketing/Comms Specialist II to own ad serving and trafficking for paid media. You will load creatives, manage placements, and ensure tagging accuracy across platforms. You will coordinate with Marketing Tech and web teams on tag implementation and troubleshoot delivery issues.

The role emphasizes hygiene, reporting, and collaboration with publishers and vendors to optimize campaigns before and after launch.

Qualifications

• Bachelor's degree in related field; 2 years' experience or equivalent.
• Hands-on ad trafficking experience with an ad server (Campaign Manager 360 or similar).
• Experience resolving delivery/impression discrepancies with publishers or platforms.

Responsibilities

• Traffics display, video, native, and rich media creative into ad servers and platforms.
• Builds and maintains ad server placement structures and creative assignments.
• Manages creative rotation, swaps, sequencing, and dayparting per campaign plan.
• Generates trafficking sheets and ad tags; verifies correct implementation pre-launch.

Skills

Ad trafficking

Campaign Manager 360

Tag management

DV360

Excel

Project management (Monday.com)

Education

Bachelor's degree

Tools

Campaign Manager 360

DV360

Monday.com

Job description

Cox Automotive seeks an experienced Digital Marketing/Comms Specialist II to own ad serving and trafficking for paid media. You will load creatives, manage placements, and ensure tagging accuracy across platforms. You will coordinate with Marketing Tech and web teams on tag implementation and troubleshoot delivery issues.

The role emphasizes hygiene, reporting, and collaboration with publishers and vendors to optimize campaigns before and after launch.