Remote Ad Operations & Trafficking Specialist II

Cox Automotive; Chamblee (GA); Remote; USD 61,000 - 92,000; Full time

Benefits offered by this job

Competitive salary

Bonus plans

Healthcare

401(k) with company match

Professional development

Parental leave

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Digital Marketing/Communications Specialist II to own ad serving and trafficking for paid media, ensuring correct tag implementation and delivery across platforms. You’ll collaborate with Activation and Marketing Technology to support launch sequencing and issue resolution.

You will monitor campaigns, troubleshoot tagging, and maintain ad-serving hygiene while providing reporting to optimize performance. Remote-friendly, ET/CT residency preferred.

Qualifications

• Bachelor’s degree in a related field and 2 years of experience.
• Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience working with agencies, publishers, and vendors on technical troubleshooting.
• Attention to detail; trafficking accuracy is non-negotiable and errors are caught before they reach market.

Responsibilities

• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.
• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.
• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.
• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.
• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.
• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.
• Audits tag placement across landing pages and site templates, identifying missing, duplicated, or misfiring tags.
• Maintains tag documentation mapping each tag to its campaign, conversion event, and owner.
• Coordinates tag requests with third-party vendors including verification, rich media, and measurement partners.
• Monitors delivery across ad servers, buying platforms, and publisher reporting, identifying impression, click, and conversion discrepancies.
• Investigates and resolves discrepancies with publishers, platforms, and ad-serving vendors, documenting root cause and resolution.
• Troubleshoots creative rendering, latency, and serving failures and executes corrective trafficking changes.
• Escalates unresolved technical issues with a clear summary of the investigation completed to date.
• Tracks recurring discrepancy patterns by publisher or platform and surface them for commercial follow-up.
• Owns ad-serving hygiene including retirement of completed placements, archiving of inactive creative, and removal of orphaned tags.
• Monitors ad-serving impression consumption against the contracted vendor commitment and flags pacing variances.
• Supports invoice validation for ad-serving costs by reconciling served impressions against vendor reporting.
• Maintains ad-serving configuration documentation including user access, naming standards, and trafficking procedures.
• Executes quality assurance checks covering rendering, click-through function, tracking, and creative accuracy before every launch.
• Pulls ad server delivery reporting and provides served impression, click, and rotation data to support campaign reporting.
• Coordinates with the Activation Sr Specialist and respective teams on logistics, execution, and metrics for each launch.
• Designs and develops trafficking status views giving the team visibility into what is built, what is pending, and what is blocked.
• Stays current on ad serving standards, creative formats, privacy and signal-loss developments affecting tag-based measurement.

Skills

Ad trafficking

Campaign Manager 360

DV360

Excel

Tag management

Pixel tracking

Education

Bachelor's degree in related discipline

Tools

Campaign Manager 360

DV360

Excel

Monday.com

Job description

Cox Automotive is seeking a Digital Marketing/Communications Specialist II to own ad serving and trafficking for paid media, ensuring correct tag implementation and delivery across platforms. You’ll collaborate with Activation and Marketing Technology to support launch sequencing and issue resolution.

You will monitor campaigns, troubleshoot tagging, and maintain ad-serving hygiene while providing reporting to optimize performance. Remote-friendly, ET/CT residency preferred.