Remote Demand Gen Marketer for SMB Pipeline Growth

Versique; Austin (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline growth for two high‑performing sales teams. You will own demand programs, run inbound and outbound campaigns, and refine GTM motions from scratch to optimize marketing impact.

You will execute multi‑channel campaigns, partner closely with sales, analyze performance metrics, and leverage AI tools to scale results. A strong focus on testing, learning, and ownership will define success in this role.

Qualifications

• 5–7 years in B2B demand generation or growth marketing.
• Proven ability to drive measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner effectively with sales and cross‑functional teams.
• Experience analyzing campaign performance, conversion metrics, and pipeline data.
• Familiarity with marketing technology, automation platforms, and AI tools.
• Strong problem‑solving skills with a willingness to test, learn, and adapt quickly.
• High level of ownership, accountability, and results orientation.
• Curious, self‑motivated, and committed to continuous learning.

Responsibilities

• Own the pipeline programs that fuel bookings for two high‑performing sales teams, running inbound and outbound campaigns.
• Develop and refine GTM strategies, creating new initiatives from scratch.
• Drive demand programs that create qualified pipeline and support revenue goals.
• Execute multi‑channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Partner with sales to align marketing strategies and improve conversions.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging technologies to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations to improve lead management and reporting.

Skills

Demand generation

Growth marketing

Campaign execution

Copywriting

Sales alignment

Analytics

Martech/AI tools

Problem solving

Ownership

Curiosity

Tools

Marketing automation

AI tools

Job description

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline growth for two high‑performing sales teams. You will own demand programs, run inbound and outbound campaigns, and refine GTM motions from scratch to optimize marketing impact.

You will execute multi‑channel campaigns, partner closely with sales, analyze performance metrics, and leverage AI tools to scale results. A strong focus on testing, learning, and ownership will define success in this role.