Demand Generation Marketer

Versique; Austin (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

Versique is seeking a Demand Generation Marketer in Austin, TX (Remote) to drive pipeline growth for two high‑performing sales teams. You will own demand programs, run inbound and outbound campaigns, and refine GTM motions from scratch to optimize marketing impact.

You will execute multi‑channel campaigns, partner closely with sales, analyze performance metrics, and leverage AI tools to scale results. A strong focus on testing, learning, and ownership will define success in this role.

Qualifications

• 5–7 years in B2B demand generation or growth marketing.
• Proven ability to drive measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner effectively with sales and cross‑functional teams.
• Experience analyzing campaign performance, conversion metrics, and pipeline data.
• Familiarity with marketing technology, automation platforms, and AI tools.
• Strong problem‑solving skills with a willingness to test, learn, and adapt quickly.
• High level of ownership, accountability, and results orientation.
• Curious, self‑motivated, and committed to continuous learning.

Responsibilities

• Own the pipeline programs that fuel bookings for two high‑performing sales teams, running inbound and outbound campaigns.
• Develop and refine GTM strategies, creating new initiatives from scratch.
• Drive demand programs that create qualified pipeline and support revenue goals.
• Execute multi‑channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Partner with sales to align marketing strategies and improve conversions.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging technologies to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations to improve lead management and reporting.

Skills

Demand generation

Growth marketing

Campaign execution

Copywriting

Sales alignment

Analytics

Martech/AI tools

Problem solving

Ownership

Curiosity

Tools

Marketing automation

AI tools

Job description

We are seeking a Demand Generation Marketer to drive pipeline growth through strategic marketing programs and campaigns. This role combines hands‑on execution with data‑driven decision making and requires someone who thrives on testing, optimizing, and scaling initiatives that generate measurable business results.

Worksite Location:

Austin, TX – (Remote)

Employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

Salary:

$115k + 5% bonus

Benefits:

• Unlimited PTO
• Medical, Dental, Vision Insurance
• 401k Match
• Parental Leave
• Laptop and equipment

Roles & Responsibilities:

• As the dedicated Demand Generation Marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high‑performing sales teams. Running both inbound programs and outbound sales‑led campaigns.
• Some of this GTM motion exists and needs refinement. Some of it you’ll create from scratch. You drive the work and bring people along.
• Own demand generation programs that drive qualified pipeline and support revenue goals.
• Develop and execute multi‑channel campaigns across email, digital marketing, content, events, and outbound efforts.
• Partner closely with sales teams to align marketing strategies and improve conversion outcomes.
• Conduct customer and market research to refine messaging and campaign effectiveness.
• Evaluate and implement tools, processes, and automation to improve marketing performance.
• Leverage AI and emerging technologies to increase efficiency and scale results.
• Analyze campaign, funnel, and pipeline metrics to identify opportunities and optimize performance.
• Collaborate with operations teams to improve lead management, reporting, and overall marketing effectiveness.

Required Skills & Experience:

• 5-7 years of experience in B2B demand generation, growth marketing, or pipeline marketing.
• Proven success driving measurable pipeline and revenue impact.
• Experience executing campaigns across multiple marketing channels.
• Strong copywriting, messaging, and communication skills.
• Ability to partner effectively with sales and cross‑functional teams.
• Experience analyzing campaign performance, conversion metrics, and pipeline data.
• Familiarity with marketing technology, automation platforms, and AI tools.
• Strong problem‑solving skills with a willingness to test, learn, and adapt quickly.
• High level of ownership, accountability, and results orientation.
• Curious, self‑motivated, and committed to continuous learning.

About Versique

Versique Executive, Professional & Interim Recruiting is a Minnesota‑based recruitment firm that places professionals in both interim and permanent roles within four core areas: Human Resources, Finance & Accounting, Information Technology, and Executive Leadership. Locally owned and headquartered in the Twin Cities, we have more than 225 employees and consultants, and our recruiters bring firsthand experience in the roles they place. Versique has twice been named a Best Place to Work by the Minneapolis/St. Paul Business Journal, most recently in 2026, and was recognized as a Star Tribune Top Workplace from 2019 to 2022. We have also been recognized by Twin Cities Business and the Inc. 5000, have raised more than $500,000 for local causes, and are a member of the Minnesota Keystone Program.

Versique is an equal‑opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.