Remote Demand Gen Manager: Multi-Channel Growth

Qualfon; Highland Park (MI); Remote; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Life and AD&D

Short Term Disability

Long Term Disability

Accident

Critical Illness

Hospital Indemnity

Legal

Identity Protection

Pet Insurance

Job summary

Qualfon is seeking a Demand Generation Manager to drive multi-channel campaigns and manage lead flow into sales. Reporting to the CCO of the Tech, Media, Communications and Travel portfolio, you will support the day-to-day execution of campaigns and help optimize lead routing.

The role emphasizes campaign execution, marketing automation, CRM, data hygiene, and performance reporting with a focus on improving MQL-to-SQL conversions and testing messaging.

Qualifications

• 3+ years of experience in demand generation, marketing operations, or B2B lead generation
• Solid analytical skills - comfortable working with campaign data and reporting tools
• Proficiency in SFDC, HubSpot, ZoomInfo and other Demand Generation tools
• B2B services or enterprise sales environment experience
• Strong collaboration skills, particularly with Sales

Responsibilities

• Build and launch demand generation campaigns across channels.
• Support nurture and lead-scoring programs, adjusting based on performance data.
• Support day-to-day sales enablement within Marketing Automation & CRM.
• Maintain data hygiene and lead accuracy; coordinate with Sales Operations on lead handoff.
• Monitor MQL-to-SQL conversion and share observations on funnel friction points.
• Track campaign performance metrics; assist with A/B testing and prepare performance summaries.

Skills

Demand generation

Analytical skills

Sales alignment

Campaign data

Tools

SFDC (Salesforce)

HubSpot

ZoomInfo

Job description

Qualfon is seeking a Demand Generation Manager to drive multi-channel campaigns and manage lead flow into sales. Reporting to the CCO of the Tech, Media, Communications and Travel portfolio, you will support the day-to-day execution of campaigns and help optimize lead routing.

The role emphasizes campaign execution, marketing automation, CRM, data hygiene, and performance reporting with a focus on improving MQL-to-SQL conversions and testing messaging.