Demand Gen Lead: Direct Response & Partner Media

Qualtrics; Texas; Hybrid; USD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

$1800 Experience bonus

QMentorship Program

QGroup Communities

Zusammenfassung

Qualtrics is seeking a Principal Analyst, Demand Generation - Direct Response & Partner Media to own and scale lower‑funnel demand across third‑party channels. You will optimize conversions, manage partner networks, and collaborate with Sales, Marketing Ops, and Web teams to improve lead velocity and pipeline quality.

You will analyze attribution, ROI, and CAC to maximize efficiency, negotiate CPLs, and expand an international partner ecosystem, driving measurable business impact for global

Qualifikationen

• 5+ years managing global performance accounts in B2B/B2C media.
• Proven track record hitting pipeline or revenue targets.
• Experience with CRM integrations and web analytics tools.

Aufgaben

• Own third‑party aggregators, comparison platforms, content syndication, and partner emails.
• Lead CRO experiments on landing pages, forms, and offers.
• Track Spend, CPL, CPA, CAC, and velocity; report in weekly/monthly reviews.
• Negotiate CPL rates and sponsorships with global media vendors.
• Collaborate with Sales Enablement, Marketing Ops, and Web teams.

Kenntnisse

Channel ownership

Data ROI obsession

CRO

Negotiation

Cross-functional collaboration

Tools

Salesforce

HubSpot

GA4

Adobe Analytics

Jobbeschreibung

Qualtrics is seeking a Principal Analyst, Demand Generation - Direct Response & Partner Media to own and scale lower‑funnel demand across third‑party channels. You will optimize conversions, manage partner networks, and collaborate with Sales, Marketing Ops, and Web teams to improve lead velocity and pipeline quality.

You will analyze attribution, ROI, and CAC to maximize efficiency, negotiate CPLs, and expand an international partner ecosystem, driving measurable business impact for global