Demand Generation Manager

Qualfon; Highland Park (MI); Remote; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Life and AD&D

Short Term Disability

Long Term Disability

Accident

Critical Illness

Hospital Indemnity

Legal

Identity Protection

Pet Insurance

Job summary

Qualfon is seeking a Demand Generation Manager to drive multi-channel campaigns and manage lead flow into sales. Reporting to the CCO of the Tech, Media, Communications and Travel portfolio, you will support the day-to-day execution of campaigns and help optimize lead routing.

The role emphasizes campaign execution, marketing automation, CRM, data hygiene, and performance reporting with a focus on improving MQL-to-SQL conversions and testing messaging.

Qualifications

• 3+ years of experience in demand generation, marketing operations, or B2B lead generation
• Solid analytical skills - comfortable working with campaign data and reporting tools
• Proficiency in SFDC, HubSpot, ZoomInfo and other Demand Generation tools
• B2B services or enterprise sales environment experience
• Strong collaboration skills, particularly with Sales

Responsibilities

• Build and launch demand generation campaigns across channels.
• Support nurture and lead-scoring programs, adjusting based on performance data.
• Support day-to-day sales enablement within Marketing Automation & CRM.
• Maintain data hygiene and lead accuracy; coordinate with Sales Operations on lead handoff.
• Monitor MQL-to-SQL conversion and share observations on funnel friction points.
• Track campaign performance metrics; assist with A/B testing and prepare performance summaries.

Skills

Demand generation

Analytical skills

Sales alignment

Campaign data

Tools

SFDC (Salesforce)

HubSpot

ZoomInfo

Job description

Demand Generation Manager

Location: US

Remote: Yes

Position Type: Full Time

Overview

We're looking for a demand generation manager to help execute the campaigns that fill our pipeline. Reporting to the CCO of the Tech, Media, Communications and Travel portfolio, this role supports the day-to-day execution of multi-channel campaigns and helps manage lead flow into sales.

Benefits & Time Off:

• Medical
• Dental
• Vision
• Employee Assistance Program
• Life and Accidental Death & Dismemberment
• Short Term Disability
• Long Term Disability
• Accident
• Critical Illness
• Hospital Indemnity
• Legal
• Identity Protection
• Pet Insurance
• 401k

Full-time employees are eligible to receive paid time off (PTO) benefits based on the Company's current paid time off policies and in accordance with applicable state law. Further, Colorado residents are eligible for Paid Sick and Safety Leave, per applicable state law provisions and Company policy. All benefits are subject to any plan changes at the Company's sole discretion.

Compensation:

this position will be paid on a salaried basis with a pay range between $60,000 and $70,000 annually depending on prior experience. This base pay is subject to all applicable statutory deductions and authorized withholdings as required by law. This base pay is also subject to any authorized deductions to contribute toward the employee's portion of benefits premiums and/or 401(k) contributions.

EQUAL OPPORTUNITY STATEMENT QUALFON is an equal opportunity employer. QUALFON provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information (including testing and characteristics), marital status, ancestry, status as a covered veteran, uniformed servicemember status and any other characteristic protected under applicable federal, state or local law.

If you would like to fill out a Voluntary Self-Identification of Disability Form, please visit us at Qualfon.com/join-us - https://qualfon.com/join-us/

Responsibilities

Campaign Execution

• Build and launch demand generation campaigns across channels - 'Triple Play' is one example
• Support execution of nurture and lead-scoring programs, adjusting based on performance data

Marketing Automation & CRM

• Support day-to-day sales enablement

Sales Alignment

• Help maintain data hygiene and lead accuracy
• Coordinate with Sales Operations on lead handoff and qualification criteria
• Monitor MQL-to-SQL conversion and share observations on funnel friction points

Reporting & Optimization

• Track campaign performance metrics
• Assist with A/B testing on messaging
• Prepare performance summaries

Qualifications

• 3+ years of experience in demand generation, marketing operations, or B2B lead generation
• Solid analytical skills - comfortable working with campaign data and reporting tools
• Proficiency in SFDC, Hub Spot, Zoom Info and other Demand Generation tools
• B2B services or enterprise sales environment experience
• Strong collaboration skills, particularly with Sales