Senior Demand Gen Analyst – Paid Social & Programmatic

Qualtrics; Dallas (TX); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Experience bonus

Mentorship program

Community groups

Job summary

Qualtrics is seeking a Senior Analyst, Demand Generation to own end-to-end campaigns across paid social and programmatic globally. You’ll work with the Lead Paid Media Manager to execute, optimize, and report performance, using data to shape strategy.

Bring 4–6 years of hands-on dual-channel paid media experience, with strong tracking, analytics, and CRM/BI tool knowledge. The role offers a hybrid workplace with global impact and growth opportunities.

Qualifications

• 4–6 years of hands-on paid media experience (majority in B2B).
• Experience with campaign architecture and tracking.
• Knowledge of CRM systems (Salesforce/Marketo) and web analytics.

Responsibilities

• Build, launch, and optimize campaigns across paid social and programmatic.
• Collaborate with Lead Paid Media Manager to shape strategy and execute plans.
• Analyze data and report performance to drive optimization and ROI.

Skills

Paid media experience

Campaign tracking

UTM discipline

CRM (Salesforce/Marketo)

Data-driven decisions

Tools

Salesforce

Marketo

Web analytics

BI tools

Job description

Qualtrics is seeking a Senior Analyst, Demand Generation to own end-to-end campaigns across paid social and programmatic globally. You’ll work with the Lead Paid Media Manager to execute, optimize, and report performance, using data to shape strategy.

Bring 4–6 years of hands-on dual-channel paid media experience, with strong tracking, analytics, and CRM/BI tool knowledge. The role offers a hybrid workplace with global impact and growth opportunities.