Remote Demand Gen Manager — HubSpot & Growth Lead

Lever, Inc.; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

PeopleGrove+CORE Higher Education Group is seeking a data-driven Demand Generation Manager to design, execute, and optimize multi-channel campaigns targeting higher education decision-makers. You will own HubSpot marketing automation, lead lifecycle management, and reporting, aligning activities to pipeline goals and driving revenue growth.

This is a remote role with occasional travel (3x per year) and collaboration with sales.

Qualifications

• Bachelor's degree required in marketing, business, communications, or related field.
• 5+ years in demand generation or growth marketing for a B2B SaaS company.
• Proven track record of meeting or exceeding lead and revenue targets.
• Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting).
• Proficiency in SEO, paid media management, and conversion rate optimization.
• Strong analytical and data-driven decision-making abilities.
• Excellent collaboration skills and ability to work remotely with cross-functional teams.
• Minimal travel (<10% annually).

Responsibilities

• Design and execute integrated campaigns across email, paid media, content, and webinars.
• Leverage HubSpot for automation, lead nurturing, and audience segmentation.
• Develop landing pages and A/B tests to optimize conversions.
• Manage paid acquisition (PPC, retargeting, social ads).
• Own the lead-to-revenue funnel and improve conversion rates.
• Collaborate with sales to optimize MQL-to-SQL handoff and pipeline.
• Build performance dashboards and report ROI, CPL, CPA, and pipeline impact.
• Turn thought leadership and events into demand-driving assets.

Skills

Analytical skills

Cross-functional collaboration

Remote work capability

Campaign strategy

Data-driven

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Zoom

Google Analytics

Job description

PeopleGrove+CORE Higher Education Group is seeking a data-driven Demand Generation Manager to design, execute, and optimize multi-channel campaigns targeting higher education decision-makers. You will own HubSpot marketing automation, lead lifecycle management, and reporting, aligning activities to pipeline goals and driving revenue growth.

This is a remote role with occasional travel (3x per year) and collaboration with sales.