Demand Generation Manager

PeopleGrove; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

PeopleGrove is seeking a data-driven Demand Generation Manager to design, execute, and optimize multi-channel campaigns targeting higher education decision-makers.

You will own the lead lifecycle in HubSpot, align marketing with sales, and drive revenue growth from a primarily remote setup with minimal travel.

Qualifications

• 5+ years in demand generation or growth marketing for a B2B SaaS company.
• Proven track record of meeting or exceeding lead and revenue targets.
• Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting).
• Proficiency in SEO, paid media management, and conversion rate optimization.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
• Minimal travel (<10% annually).
• HubSpot certifications in Marketing Hub and Reporting.
• Familiarity with webinar platforms like Zoom and event-driven marketing strategies.
• Experience in higher education technology or email marketing.

Responsibilities

• Design and execute integrated campaigns across email, paid media, content, and webinars.
• Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation.
• Develop landing pages and A/B tests to optimize conversion rates.
• Manage and refine paid acquisition efforts (PPC, retargeting, social ads).
• Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates.
• Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution.
• Implement and evolve lead scoring models based on engagement and fit.
• Manage contact and company data to segment ICP audiences for personalized campaigns.
• Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact.
• Build and deliver performance dashboards in HubSpot.
• Use data-driven insights to improve targeting, messaging, and channel mix.
• Partner with marketing to turn thought leadership and events into demand-driving assets.
• Repurpose content for multiple channels to maximize reach.
• Maintain a shared marketing calendar and document demand generation processes.
• Drive sales and marketing alignment through regular check-ins.

Skills

Demand generation

Growth marketing

B2B SaaS

Analytics

Collaboration

Remote collaboration

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

HubSpot

Zoom

Job description

Location: Remote (3x Per Year Travel Required)
Division: Marketing
Classification: Exempt
Reports To: SVP of Marketing

We are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers.

You will be the HubSpot power user for marketing automation, reporting, and lead lifecycle management—ensuring that every campaign is tracked, analyzed, and improved. Working closely with sales, you’ll align marketing activities to pipeline goals, continuously test and refine strategies, and drive sustainable revenue growth.

If you have a growth mindset, love experimenting with new approaches, and want to see your work directly influence business outcomes, this is the role for you

Campaign Execution

• Design and execute integrated campaigns across email, paid media, content, and webinars.
• Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation.
• Develop landing pages and A/B tests to optimize conversion rates.
• Manage and refine paid acquisition efforts (PPC, retargeting, social ads).

Funnel Optimization & Revenue Alignment

• Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates.
• Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution.
• Implement and evolve lead scoring models based on engagement and fit.

Performance Tracking & Insights

• Manage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns
• Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns.
• Build and deliver actionable performance dashboards in HubSpot.
• Use data-driven insights to continually improve targeting, messaging, and channel mix.

Content & Thought Leadership Activation

• Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets.
• Repurpose content for multiple channels to maximize reach and impact.

Collaboration & Process Improvement

• Maintain a shared marketing activities calendar to ensure alignment across campaigns and events.
• Document and refine demand generation processes for scalability.
• Drive sales and marketing alignment through regular check-ins and shared performance reviews.

• Bachelor’s degree in marketing, business, communications, or related field.
• 5+ years in demand generation or growth marketing for a B2B SaaS company.
• Proven track record of meeting or exceeding lead and revenue targets.
• Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting).
• Proficiency in SEO, paid media management, and conversion rate optimization.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
• Minimal travel (<10% annually).

• HubSpot certifications in Marketing Hub and Reporting.
• Familiarity with webinar platforms like Zoom and event-driven marketing strategies.
• Experience in higher education technology or email marketing.

Ready to Make an Impact?

If you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from you.

About us

As the trusted leader in student and alumni lifecycle engagement, clinical and non-clinical experiential education and career readiness, PeopleGrove+CORE Higher Education Group helps colleges and universities drive real outcomes. With a combined focus on meaningful engagement and simplifying the complexities of clinical and non-clinical experiential learning, the company partners with institutions to prepare students for career success and beyond. Leveraging over 16 years of industry leadership and a dedicated team of over 100 professionals, PeopleGrove+CORE offers innovative software solutions to scale and optimize a wide range of programs. This includes mentorship, career readiness, competency tracking, and seamless student placement and progress monitoring in clinical settings. The platform is designed to meet the demands of programs of all sizes, from those with ten students to tens of thousands.

At the center of our mission is the belief that career success is built on meaningful experiences and human connection. By pairing AI-powered tools with high-touch engagement, they empower institutions to personalize, streamline, and scale their efforts. This creates lasting value for students, alumni, and the communities they serve by anchoring the student journey in the power of experience, connection, and support.