Senior Demand Gen Leader - Hybrid, Equity, Flexible PTO

D.I.G.S. Marketing; New York (NY); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Competitive base salary + bonus

Equity / stock options

Medical, dental, and vision insurance

401(k) program

Flexible PTO

Résumé du poste

GovWell is hiring a Senior Demand Generation Manager to own campaigns across paid search, paid social, direct mail, email, and retargeting as we scale. You will partner with the Head of Marketing to build integrated campaigns, manage budgets, and continuously improve conversion for a precise demand engine targeting government buyers with the right message at the right time.

This role offers ownership over strategy and execution to grow marketing-sourced pipeline and improve acquisition

Qualifications

• 1–3+ years in demand generation or related role with pipeline ownership.
• Revenue-minded and analytical, focused on qualified pipeline.
• Hands-on operator capable of strategy and execution.
• Experience with paid acquisition, email, and marketing automation.
• CRM workflows, landing pages, and A/B testing experience.

Responsabilités

• Own the demand generation calendar and orchestrate campaigns across paid search, paid social, direct mail, email, and retargeting.
• Manage channel performance, cost per lead, cost per opportunity, and ROI to optimize budget allocation.
• Execute campaigns with partners across Google, LinkedIn, and retargeting, including direct mail and email.
• Optimize landing pages and forms; work with content/creative teams on testing.
• Own lifecycle and lead nurture, including segmentation, messaging, automation, and handoff to Sales.
• Test new channels and tactics, scaling successful experiments quickly.

Connaissances

1–3+ years in demand generation

Revenue-minded

Hands-on operator

Paid acquisition

Marketing automation

CRM workflows

Landing pages & A/B testing

Organized & systems-oriented

Customer-obsessed & curious

Fast-moving & experimental

Core Values alignment

Description du poste

GovWell is hiring a Senior Demand Generation Manager to own campaigns across paid search, paid social, direct mail, email, and retargeting as we scale. You will partner with the Head of Marketing to build integrated campaigns, manage budgets, and continuously improve conversion for a precise demand engine targeting government buyers with the right message at the right time.

This role offers ownership over strategy and execution to grow marketing-sourced pipeline and improve acquisition