Remote Demand Gen Manager — B2B Pipeline & ABM Expert

Pavago; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B pipelines across multi-channel programs. The role sits between marketing and sales, owning lead generation, nurturing, and lifecycle marketing to drive qualified opportunities.

The ideal candidate has 4+ years in B2B marketing, proven experience generating measurable pipeline, and strong expertise with CRM and marketing automation platforms like HubSpot, Salesforce, or Marketo. This is a remote role within U.S. business hours.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven ability to generate measurable sales pipeline.
• Strong understanding of B2B funnels from awareness to opportunities.
• Experience with multi-channel campaigns and ABM.
• Proficient in leading nurture, scoring, and qualification programs.
• Strong analytical and campaign management skills.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage email, content, webinars, paid media, and ABM efforts.
• Develop lead nurture and lifecycle programs.
• Collaborate with sales to define ICPs and targeting.
• Develop lead scoring and qualification frameworks.
• Track MQL to SQL to Opportunity conversions.
• Analyze pipeline contribution and campaign ROI.
• Optimize marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights to leadership.

Skills

Demand generation

B2B marketing

Campaign management

Lead nurturing

Data analytics

Sales alignment

CRM workflows

Tools

HubSpot

Salesforce

Marketo

Job description

Pavago is seeking a Demand Generation Manager to build scalable B2B pipelines across multi-channel programs. The role sits between marketing and sales, owning lead generation, nurturing, and lifecycle marketing to drive qualified opportunities.

The ideal candidate has 4+ years in B2B marketing, proven experience generating measurable pipeline, and strong expertise with CRM and marketing automation platforms like HubSpot, Salesforce, or Marketo. This is a remote role within U.S. business hours.