Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Pavago; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B pipelines across multi-channel programs. The role sits between marketing and sales, owning lead generation, nurturing, and lifecycle marketing to drive qualified opportunities.

The ideal candidate has 4+ years in B2B marketing, proven experience generating measurable pipeline, and strong expertise with CRM and marketing automation platforms like HubSpot, Salesforce, or Marketo. This is a remote role within U.S. business hours.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven ability to generate measurable sales pipeline.
• Strong understanding of B2B funnels from awareness to opportunities.
• Experience with multi-channel campaigns and ABM.
• Proficient in leading nurture, scoring, and qualification programs.
• Strong analytical and campaign management skills.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage email, content, webinars, paid media, and ABM efforts.
• Develop lead nurture and lifecycle programs.
• Collaborate with sales to define ICPs and targeting.
• Develop lead scoring and qualification frameworks.
• Track MQL to SQL to Opportunity conversions.
• Analyze pipeline contribution and campaign ROI.
• Optimize marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights to leadership.

Skills

Demand generation

B2B marketing

Campaign management

Lead nurturing

Data analytics

Sales alignment

CRM workflows

Tools

HubSpot

Salesforce

Marketo

Job description

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
  • Email marketing
  • Content
  • Webinars
  • Paid acquisition
  • Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL → SQL → Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skills
• Comfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication

What Success Looks Like

• Growth in qualified marketing-generated pipeline
• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processesStrong alignment between marketing and sales

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding