Remote Demand Gen Leader for Edge & IoT Growth

Ventus; Mishawaka (IN); On-site; USD 95,000 - 149,000; Full time

Job summary

Particle by Digi is seeking a Demand Generation Manager to build and own our demand gen function. You will design programs, establish HubSpot-based processes, and drive qualified pipeline for our Fleet, Asset Optimization, and Connected Product segments.

You will lead multi-channel campaigns, implement lead scoring, and track attribution to revenue. The role emphasizes collaboration with Sales, Growth Engineers, and content teams, with a remote-first model and preferred locations in Mishawaka,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 4+ years in B2B demand generation, growth/ performance marketing for tech.
• Hands-on HubSpot for campaign management, automation, lead scoring & attribution.
• Proven ability to plan multi-channel campaigns with pipeline accountability.
• Comfort with AI-assisted marketing workflows and signal-based lead scoring.
• Strong analytical skills; build dashboards and inform channel investments.
• Excellent written communication for a technical audience.

Responsibilities

• Own the full demand generation function including campaign strategy, channel execution, HubSpot automation, and pipeline reporting.
• Build HubSpot as the platform of record with lead scoring, lifecycle stages, and attribution linking to revenue.
• Design and run integrated campaigns for Fleet & Asset Optimization and Connected Product buyers.
• Partner with Growth Engineer to leverage platform signals and triggers in campaigns.
• Develop content to drive organic traffic and sales-ready assets for reps.
• Manage paid acquisition across search and social, optimizing CAC and pipeline.
• Deliver monthly performance reports with attribution and actionable recommendations.
• Coordinate with Sales/CS on ICP, timing, and lead quality feedback to improve programs.

Skills

HubSpot

Campaign strategy

Multi-channel campaigns

Analytics dashboards

B2B demand generation

AI-assisted marketing

lead scoring & attribution

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Job description

Particle by Digi is seeking a Demand Generation Manager to build and own our demand gen function. You will design programs, establish HubSpot-based processes, and drive qualified pipeline for our Fleet, Asset Optimization, and Connected Product segments.

You will lead multi-channel campaigns, implement lead scoring, and track attribution to revenue. The role emphasizes collaboration with Sales, Growth Engineers, and content teams, with a remote-first model and preferred locations in Mishawaka,