Remote Demand Gen Manager B2B Tech Growth

Particle; Hopkins (MN); On-site; USD 95,000 - 149,000; Full time

Benefits offered by this job

Total Rewards package

Employee stock award

Parental leave

Open PTO

Hybrid work environment

Job summary

Particle by Digi is seeking a Demand Generation Manager to own the pipeline across Fleet and Asset Optimization and Connected Product. You will build programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments.

This role will design and execute multi-channel campaigns, establish HubSpot as the marketing platform of record, and partner with Growth Engineering to leverage platform signals.

Qualifications

• 4+ years of B2B demand generation or growth marketing experience.
• Experience with HubSpot and multi-channel campaigns.
• Strong analytical skills and ability to build dashboards.

Responsibilities

• Own the full demand generation function including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting across the Particle by Digi GTM motion.
• Build HubSpot as the marketing platform of record, establishing lead scoring models, lifecycle stage definitions, campaign attribution, and MQL-to-SQL reporting.
• Design and execute integrated campaign programs targeting Fleet and Asset Optimization and Connected Product buyer personas, coordinating messaging, content, channels, and timing from first touch through MQL handoff to sales.
• Partner with Growth Engineer to leverage existing Particle platform usage signals as demand generation inputs, activating behavioral triggers and product-qualified account data within HubSpot campaign workflows.
• Develop and distribute content that drives organic traffic, builds credibility with developer and engineering audiences, and gives the sales team conversion-oriented assets they will actually use.
• Manage paid acquisition programs across search and social, owning budget allocation, creative testing, and performance optimization with CAC and pipeline contribution as the primary success metrics.
• Deliver monthly demand gen performance reporting to GTM and executive leadership with channel-level attribution, MQL volume, conversion rates, and clear optimization recommendations.
• Coordinate with Sales and Customer Success on ICP targeting, campaign timing, and lead quality feedback so the demand gen program continuously improves against pipeline quality, not just MQL volume.

Skills

HubSpot

Multi-channel campaigns

B2B marketing

Analytics

AI marketing workflows

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Job description

Particle by Digi is seeking a Demand Generation Manager to own the pipeline across Fleet and Asset Optimization and Connected Product. You will build programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments.

This role will design and execute multi-channel campaigns, establish HubSpot as the marketing platform of record, and partner with Growth Engineering to leverage platform signals.