Demand Generation Specialist (Fully Remote)

Follett Software, LLC; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Follett Software, LLC is seeking a Demand Generation Specialist to join the Growth Marketing team. You will plan, execute, measure, and optimize demand generation campaigns to drive revenue growth and profitability.

This remote role supports US-based candidates with limited travel, collaborating with go-to-market partners and internal stakeholders. You will leverage AI tools to enhance campaign planning, reporting, and operational efficiency while tracking full-funnel performance and sharing

Qualifications

• 3-5 years of experience in demand generation or related B2B marketing roles.
• Experience managing campaigns across email, paid media, webinars, events, content, or partner programs, with Salesforce experience.
• This is a remote role open to candidates in the United States, with minimal travel (<10%).
• Strong time management and prioritization skills.

Responsibilities

• Develop integrated marketing campaigns with go-to-market partners, from briefs to activation plans.
• Leverage approved AI tools and agentic workflows to improve planning, reporting, and efficiency.
• Monitor full-funnel performance and prepare reports for senior management with insights and optimization opportunities.

Skills

Demand generation

B2B marketing

Campaign management

Salesforce

Remote work

Tools

Salesforce

Job description

• The Demand Generation Specialist is an acquisition-focused role within the Growth Marketing team, reporting to the Senior Manager, Demand Generation.
• You'll plan, execute, measure, and optimize demand generation activity to drive revenue growth and maximize profitability.

What You'll Do:

• Develop integrated marketing campaigns with go-to-market partners, from briefs and messaging to activation plans.
• Leverage approved AI tools and agentic workflows to improve campaign planning, reporting, and operational efficiency.
• Monitor full-funnel performance and prepare reports for senior management with insights and optimization opportunities.

What We're Looking For:

• 3-5 years of experience in demand generation, campaign marketing, or a related B2B marketing role, with B2B SaaS experience required.
• Experience managing campaigns across email, paid media, webinars, events, content, or partner programs, and working in Salesforce.
• This is a remote role open to candidates in the United States, with minimal travel (less than 10%).
• You'll work in a home office with frequent virtual meetings and need effective time management and prioritization.

Follett Software empowers educators with technology solutions that streamline school operations and improve student outcomes. The company is driven by a mission to advance education, and its team collaborates closely with educators and go-to-market partners.