Remote Data-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Remote; USD 60,000 - 90,000; Full time

Job summary

Simera-Talent is looking for a Digital Marketing Specialist to develop and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels. You will conduct keyword research, create engaging content, and drive lead generation while tracking performance with analytics tools.

The role requires strong analytical skills, experience with SEO/content marketing, and the ability to work cross-functionally in a fast-paced environment. Remote-friendly with a focus on measurable results.

Qualifications

• Previous experience as a Digital Marketing Specialist or similar role.
• Hands-on experience managing digital marketing campaigns across channels.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools; data-driven decisions.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and others.
• Conduct keyword and audience research to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, conversions, traffic, and key metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversion rates, engagement, and CAC.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends and analytics tools.
• Track website traffic and user behavior with Google Analytics or similar.
• Identify opportunities to improve lead generation and digital performance.
• Maintain campaign documentation and performance records.
• Continuously test new strategies and channels.

Skills

Digital marketing strategy

Campaign management

Analytics & reporting

A/B testing

Conversion optimization

Budget management

Cross-functional collaboration

Effective communication

Remote work adaptability

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera-Talent is looking for a Digital Marketing Specialist to develop and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels. You will conduct keyword research, create engaging content, and drive lead generation while tracking performance with analytics tools.

The role requires strong analytical skills, experience with SEO/content marketing, and the ability to work cross-functionally in a fast-paced environment. Remote-friendly with a focus on measurable results.