Remote Digital Marketing Specialist: Data-Driven Growth

simera-talent; San Francisco (CA); Remote; USD 60,000 - 90,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that boost brand awareness and generate leads. You will analyze data, conduct tests, and collaborate with content, design, and sales teams to improve ROI and conversions.

The role requires strong knowledge of digital marketing channels, analytics, and campaign management, with experience in Google Ads, Meta Ads, SEO, email marketing, and content creation. Remote-friendly with SF focus.

Qualifications

• Strong understanding of digital marketing channels and strategies.
• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong marketing metrics understanding (CTR, CPC, CPA, ROAS, CAC).
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities.

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other channels.
• Conduct keyword and audience research to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and ads.
• Monitor budgets, conversions, traffic, and other metrics.
• Analyze data and generate actionable insights and performance reports.
• Conduct A/B testing of ads, landing pages, and messaging.
• Optimize campaigns to improve ROI, conversions, and acquisition.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and email marketing campaigns.
• Track website traffic and user behavior with analytics tools.
• Identify opportunities to enhance lead generation and engagement.
• Maintain campaign documentation and performance records.

Skills

digital marketing strategy

paid advertising

SEO/SEM

analytics and data interpretation

Google Analytics

A/B testing

campaign performance metrics

communication and copywriting

project management

multi-channel campaigns

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that boost brand awareness and generate leads. You will analyze data, conduct tests, and collaborate with content, design, and sales teams to improve ROI and conversions.

The role requires strong knowledge of digital marketing channels, analytics, and campaign management, with experience in Google Ads, Meta Ads, SEO, email marketing, and content creation. Remote-friendly with SF focus.