Remote Data-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Simera-Talent is seeking a Digital Marketing Specialist to ideate, implement, and optimize digital campaigns that boost brand awareness, generate leads, and accelerate growth. You will manage paid ads, SEO, content, email, and analytics to drive measurable results across channels.

Ideal candidates bring hands-on experience in campaign management, data analysis, A/B testing, and collaboration with cross-functional teams. A results-driven, proactive professional is preferred.

Qualifications

• Proven experience in planning and executing digital marketing strategies across channels.
• Experience managing paid advertising campaigns (Google/Meta).
• Knowledge of SEO, content marketing, social media, and email marketing.
• Strong analytical skills and data interpretation abilities.
• Experience with analytics platforms (Google Analytics/Search Console).
• Ability to analyze campaign performance and make data-driven decisions.
• Familiarity with A/B testing and conversion optimization methodologies.
• Understanding of key metrics (CTR, CPC, CPA, ROAS) and customer acquisition costs.
• Excellent written and verbal communication skills.
• Strong copywriting, editing, and content creation abilities.
• Good organizational and project-management skills.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
• Conduct keyword, audience, and competitive research to identify growth opportunities.
• Create, coordinate, and optimize content for websites, social media, email, and ads.
• Monitor campaign performance, budgets, conversions, traffic, and other metrics.
• Analyze data and generate actionable performance insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversion rates, engagement, and CAC.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Manage email campaigns and audience segmentation as needed.
• Track industry trends and new tools.
• Identify opportunities to enhance lead generation and digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Paid ads (Google/Meta)

SEO

SEM

Social media

Email marketing

Content marketing

Web analytics

Data-driven decisions

A/B testing

Conversion optimization

Copywriting

Project management

Cross-functional teamwork

Tools

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Ads

Job description

Simera-Talent is seeking a Digital Marketing Specialist to ideate, implement, and optimize digital campaigns that boost brand awareness, generate leads, and accelerate growth. You will manage paid ads, SEO, content, email, and analytics to drive measurable results across channels.

Ideal candidates bring hands-on experience in campaign management, data analysis, A/B testing, and collaboration with cross-functional teams. A results-driven, proactive professional is preferred.