Website Optimization & Analytics Lead

MoneyLion; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Competitive health benefits

Matched 401k and pension plans

PTO and parental leave

Gym subsidies

Educational reimbursements for career

Job summary

Octus, a global provider of credit intelligence and analytics, seeks a Website Optimization Lead to own measurement, experimentation, and personalization across the website. You will partner with Digital Marketing to drive engagement, conversion, and pipeline impact through data-driven optimization.

The ideal candidate brings 4–6 years in CRO/digital analytics, expertise in GA4/GTM, and experience with leading optimization tools and marketing tech.

Qualifications

• 4–6 years of digital optimization, CRO, analytics and marketing in a B2B SaaS or enterprise setting.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Excellent collaboration with Product Marketing, Growth Marketing, Marketing Ops and others.
• Demonstrable ability to prioritize work and drive projects through completion.

Responsibilities

• Digital Optimization: Build and evolve the Octus.com website optimization program with a prioritized backlog of experiments and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO or similar tools.
• Translate insights into recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Analytics & Measurement: Own website analytics, dashboards, and reporting using GA4 and related tools.
• Own GTM and GA setup, ensuring accurate events, dimensions, segments and tags.
• Ensure data integrity across website, campaigns and conversions.
• Lead Capture & Marketing Tech: Own website forms and lead capture, ensuring lead data flows to marketing automation and CRM.
• Monitor form performance, lead routing and data quality; support Martech enhancements for efficiency.

Skills

4–6 years CRO & analytics

A/B testing

Hypothesis testing

Cross-functional collaboration

Data-driven decision making

AI tooling for optimization

Tools

GA4

Google Tag Manager

VWO

Optimizely

Adobe Target

Salesforce Marketing Cloud

CRM integrations

Job description

Octus, a global provider of credit intelligence and analytics, seeks a Website Optimization Lead to own measurement, experimentation, and personalization across the website. You will partner with Digital Marketing to drive engagement, conversion, and pipeline impact through data-driven optimization.

The ideal candidate brings 4–6 years in CRO/digital analytics, expertise in GA4/GTM, and experience with leading optimization tools and marketing tech.