Remote Director of CRM & Retention Growth

WellMore Holdings; United States; Remote; USD 155,000 - 175,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous paid time off

Paid parental leave

401(k) + match

Flexible working options

Product discounts

Job summary

A leading wellness brand is seeking a Director of CRM & Retention to drive customer loyalty through innovative marketing strategies. This role involves managing CRM campaigns, enhancing the post-purchase journey, and leveraging data to optimize customer engagement. The ideal candidate has over 7 years of experience in retention marketing and a strong technical background in ESPs like Klaviyo. This position offers comprehensive health benefits and flexible working options.

Qualifications

• 7+ years of experience in CRM or customer lifecycle management.
• Proven track record in multi-channel CRM execution.
• Excellent analytical skills with a data-driven approach.

Responsibilities

• Lead planning and execution of CRM campaigns.
• Enhance the post-purchase customer experience.
• Manage and optimize engagement tools and segmentation strategies.

Skills

CRM execution

Retention marketing

Data-driven segmentation

Technical acumen with ESPs

Collaboration skills

Tools

Klaviyo

Shopify

Job description

A leading wellness brand is seeking a Director of CRM & Retention to drive customer loyalty through innovative marketing strategies. This role involves managing CRM campaigns, enhancing the post-purchase journey, and leveraging data to optimize customer engagement. The ideal candidate has over 7 years of experience in retention marketing and a strong technical background in ESPs like Klaviyo. This position offers comprehensive health benefits and flexible working options.