Customer Lifecycle & Advocacy Manager

Directive; United States; Remote; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Unlimited PTO

Annual bonus

Company retreat

Job summary

Directive is hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll join Directive’s internal marketing team and build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion.

In this role, you’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts.

Qualifications

• Proven experience in customer marketing, lifecycle marketing, or growth roles with ownership of retention/advocacy/expansion.

Responsibilities

• Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion with clear priorities and measurable outcomes.
• Own customer advocacy and social proof by turning results into case studies, testimonials, reviews, and references to support marketing and sales.
• Lead customer lifecycle campaigns with targeted communications and thoughtful gifting to reinforce client value and deepen engagement.
• Turn past relationships into new opportunities using signal tracking to reconnect with champions, past customers, and relevant contacts.
• Support retention, expansion, and partner growth by identifying engagement gaps and cross-sell/upsell opportunities with sales/cross-functional teams.
• Activate account overlap insights through mapping software to identify warm introductions and coordinated outreach.
• Build and grow a network of customer advocates and manage referrals to contribute to pipeline and revenue.
• Own targeted outreach and nurture campaigns engaging customer champions, past customers, and relevant prospects, aligning with demand-gen priorities.

Skills

Customer marketing

Lifecycle marketing

B2B marketing

Campaign management

Sales collaboration

Marketing automation

Salesforce

HubSpot

Content creation

Education

Bachelor's degree in Marketing (not stated)

Tools

Salesforce

HubSpot

Marketing automation tools

Job description

Directive is hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll join Directive’s internal marketing team and build programs across three connected pillars: customer advocacy, lifecycle marketing, and expansion.

In this role, you’ll bring customer success stories to market, create campaigns that strengthen engagement and retention, and uncover opportunities to grow existing accounts.