Remote CRO Specialist: Landing-Page Optimization

Concorde Career Colleges; Phoenix (AZ); Teletrabalho; USD 75 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Tuition waiver

Paid time off

Retirement match

Parental leave

Health insurance

Pet insurance

Enrollment eligibility

Resumo da oferta

Concorde Career Colleges is seeking a CRO Specialist to improve inquiry rates on paid media landing pages. You will propose, test, and implement optimization strategies using behavioral analytics and first-party funnel data, reporting to the CRO Manager.

Responsibilities include executing landing page experiments, analyzing data, and coordinating with UX, development, and paid-media teams to deliver measurable improvements and reusable learnings.

Qualificações

• Bachelor’s degree in marketing or related field or equivalent experience (required).
• Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required).
• Hands-on A/B testing experience (required).
• Prior experience in a similar role at an advertising agency (preferred).
• Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred).
• Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web development.
• Familiarity with Optimizely, VWO, Uniform, or other experimentation platform.

Responsabilidades

• Execute assigned landing page optimization initiatives.
• Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities.
• Analyze analytics, behavioral data, paid-media performance, and user research.
• Consolidate findings into clear themes, problem statements, hypotheses, and recommendations.
• Maintain the experimentation backlog, research repository, and decision records.
• Coordinate requirements, UX design, development, implementation, QA, launch, and measurement.
• Identify and advance high-confidence quick wins alongside controlled experiments.
• Validate message match between paid-media campaigns, visitor intent and landing-page content.
• Prepare concise slide decks communicating findings, recommendation, results and next steps.
• Document wins, losses, and inclusive test as reusable program learning.
• Ensure accuracy across tracking, data entry, reporting and experiment documentation.
• Support visit-to-inquiry improvement while monitoring downstream lead-quality indicators.
• Stay current on experimentation best practices, competitor trends and test ideation frameworks.
• Partner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiatives.
• Other duties as assigned

Conhecimentos

A/B testing

Behavioral analytics

Experimentation planning

Stakeholder communication

Project management

Formação académica

Bachelor’s degree in marketing or related field

Ferramentas

GA4

Hotjar

Contentsquare

Optimizely

VWO

Uniform

Descrição da oferta de emprego

Concorde Career Colleges is seeking a CRO Specialist to improve inquiry rates on paid media landing pages. You will propose, test, and implement optimization strategies using behavioral analytics and first-party funnel data, reporting to the CRO Manager.

Responsibilities include executing landing page experiments, analyzing data, and coordinating with UX, development, and paid-media teams to deliver measurable improvements and reusable learnings.