CRO Lead: Landing Pages & Testing

BMG360; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

BMG360 is seeking a CRO/LPO specialist to drive landing page optimization and conversion strategies for a book of 4 to 6 clients. You will define testing roadmaps, oversee end-to-end page design and development, and manage tests using platforms like VWO, Optimizely, or AB Tasty while analyzing results for continuous improvement.

You will collaborate with digital and offline teams, lead client communications, and translate data into actionable experiments and timelines.

Qualifications

• 2-3+ years of CRO or related experience in an agency/client environment.
• Experience with A/B testing tools and web analytics platforms.
• Ability to analyze data and generate hypotheses for fast iterations.

Responsibilities

• Lead CRO and LPO discussions and strategy with clients.
• Manage testing for 4 to 6 clients, create tests, and report results.
• Analyze data using Google Analytics and Microsoft Clarity.
• Coordinate with design and engineering to set timelines and priorities.
• Audit analytics sources and troubleshoot issues; escalate when needed.

Skills

CRO Experience

A/B testing

Web analytics

Communication skills

Project management

Cross-functional teamwork

Tools

VWO

Optimizely

AB Tasty

Google Analytics

Google Tag Manager

Segment

Excel

Google Sheets

Microsoft Clarity

Job description

BMG360 is seeking a CRO/LPO specialist to drive landing page optimization and conversion strategies for a book of 4 to 6 clients. You will define testing roadmaps, oversee end-to-end page design and development, and manage tests using platforms like VWO, Optimizely, or AB Tasty while analyzing results for continuous improvement.

You will collaborate with digital and offline teams, lead client communications, and translate data into actionable experiments and timelines.