Conversion Optimization Lead for Landing Pages

BMG360; New York (NY); On-site; USD 85,000 - 130,000; Full time

Job summary

BMG360 is seeking a Conversion Rate Optimization (CRO) specialist to lead landing page and website testing for a portfolio of clients. You will design testing roadmaps, oversee end-to-end implementation with our design and engineering teams, and manage the testing process using platforms like VWO.

In this role, you will collaborate with digital and offline teams, analyze Google Analytics and other data sources, and translate insights into actionable optimization strategies that improve

Qualifications

• 2–3+ years of full-time CRO or similar role in agency/client environment.
• 1+ year experience using A/B testing tools (e.g., VWO, Optimizely, AB Tasty).
• Strong data analysis and hypothesis-generation for fast iteration testing.
• Proficient in paid marketing channels including paid social and SEM.
• Excellent communication and project management skills, with ability to lead cross-functional teams.
• Travel up to 1 event per year available.

Responsibilities

• Lead CRO/LPO strategy and client discussions.
• Manage testing for 4–6 clients; create tests and report results.
• Analyze qualitative and quantitative data to identify optimizations.
• Coordinate with design and engineering on timelines and priorities.
• Audit analytics sources and troubleshoot issues.
• Collaborate across teams to strategize high-converting pages.

Skills

CRO strategy

A/B testing

Google Analytics

Excel/Sheets

Client communications

Project management

Paid channels

Data analysis

Cross-functional collaboration

Growth marketing

Education

Bachelor's degree

Tools

VWO

Optimizely

AB Tasty

Google Tag Manager

Job description

BMG360 is seeking a Conversion Rate Optimization (CRO) specialist to lead landing page and website testing for a portfolio of clients. You will design testing roadmaps, oversee end-to-end implementation with our design and engineering teams, and manage the testing process using platforms like VWO.

In this role, you will collaborate with digital and offline teams, analyze Google Analytics and other data sources, and translate insights into actionable optimization strategies that improve