Remote CRO Specialist: Conversion & Experimentation Freelance

Openkrill; United States; Remote; USD 83,000 - 152,000; Part time

Job summary

Dolead is seeking a Freelance CRO Specialist to scale conversion and experimentation across our landing pages and lead-capture journeys. Work with an international team, primarily in English, and contribute to a growing CRO function that benefits 200+ clients.

You will design, run and interpret experiments, leverage Looker and Sheets for data-driven decisions, and collaborate with design, tech and paid media. This role is fully remote and requires overlap with European hours.

Qualifications

• 3+ years of hands-on experience in CRO, experimentation, growth, digital marketing or web analytics.
• Experience designing, running and concluding A/B tests yourself — and able to walk us through both a successful experiment and one that failed
• Comfortable working with funnel data, conversion rates, volumes and experimentation fundamentals such as sample size, confidence and test duration
• Able to manage several experiments in parallel with strong organisation and documentation
• Comfortable looking beyond form completion and evaluating the downstream value and quality of a lead
• Hands-on experience with BI/reporting tools such as Looker, Google Workspace — especially Sheets — and project management tools such as ClickUp
• Curious about consumer behaviour and the full marketing funnel
• Highly autonomous, structured and comfortable prioritising work independently
• Fluent in English
• Nice to have: landing page design or build experience, experience in lead generation or paid media, French or Spanish.

Responsibilities

• Scale proven concepts. Turn ideas already validated on our best-performing landing pages and surveys into structured experiments across more clients, verticals and geographies.
• Identify new opportunities. Analyse funnel performance, spot conversion leaks and turn your observations into clear, measurable hypotheses.
• Build and launch experiments. Define what changes, why we expect an impact and what success looks like, then launch A/B tests using our internal tools in collaboration with design, tech and paid media.
• Use data to prioritise. Work with Looker and funnel data to identify where experiments can create the most value, from traffic to page, page to survey start, and survey start to qualified lead.
• Measure and conclude. Assess results against both conversion and lead quality. We’re paid per qualified lead, so a CVR win that damages lead quality is a loss.
• Own experiments end-to-end. Coordinate with the relevant teams, keep blockers visible and drive each test from hypothesis through to conclusion.
• Document and share learnings. Report on experiment results and business impact, and turn wins and losses into reusable learnings for our CRO playbook.

Skills

CRO/Experimentation

A/B testing

Funnel data

Experiment management

Looker

Sheets

Google Workspace

ClickUp

English fluency

Landing page design

Lead gen

Paid media

Tools

Looker

Sheets

Google Workspace

ClickUp

Job description

Dolead is seeking a Freelance CRO Specialist to scale conversion and experimentation across our landing pages and lead-capture journeys. Work with an international team, primarily in English, and contribute to a growing CRO function that benefits 200+ clients.

You will design, run and interpret experiments, leverage Looker and Sheets for data-driven decisions, and collaborate with design, tech and paid media. This role is fully remote and requires overlap with European hours.