Remote CRO Leader - Experimentation & Optimization

National University; United States; Teletrabalho; USD 78 000 - 106 000; Tempo integral

Resumo da oferta

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO across the university’s website and digital experiences. You will own the roadmap, identify optimization opportunities, and drive data-informed testing to improve inquiries, applications, and enrollment.

You will manage the complete experimentation lifecycle, collaborate with Marketing, Enrollment, and Digital Analytics, and advance personalization with AI-informed insights while reporting to senior leadership.

Qualificações

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Human-Computer Interaction, or related field; MBA preferred.
• 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, or e-commerce.
• 2+ years in a strategy, program ownership, or related managerial role.
• Experience managing A/B testing and personalization platforms (Adobe Target, VWO, Optimizely, or equivalent).
• Experience personalizing digital experiences using audience segmentation and journey targeting.
• Portfolio or case studies showing measurable improvements across complex digital ecosystems.

Responsabilidades

• Own the CRO and experimentation roadmap for NU’s website and digital experiences.
• Lead complete experimentation lifecycle from ideation to production rollout and readouts.
• Analyze prospective student journeys to identify friction and optimization opportunities.
• Define KPIs, dashboards, and cadence for CRO performance and roadmap reviews.
• Collaborate with Marketing, Enrollment, and IT to align personalization initiatives.
• Evaluate AI-assisted optimization opportunities and emerging technologies.

Conhecimentos

CRO

A/B testing

Data-driven

Stakeholder mgmt

SQL basics

Formação académica

Bachelor’s degree in Marketing, Business, Analytics, Statistics, HCI, or related field

MBA preferred

Ferramentas

Adobe Target

Optimizely

GA4

FullStory

Adobe Analytics

Descrição da oferta de emprego

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO across the university’s website and digital experiences. You will own the roadmap, identify optimization opportunities, and drive data-informed testing to improve inquiries, applications, and enrollment.

You will manage the complete experimentation lifecycle, collaborate with Marketing, Enrollment, and Digital Analytics, and advance personalization with AI-informed insights while reporting to senior leadership.