Remote CRO Lead: Data-Driven Experimentation & Personalization

National University; Sacramento (CA); Remote; USD 78,000 - 106,000; Full time

Job summary

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO and experimentation across the university’s website and digital experiences. You will own the CRO roadmap, identify opportunities from analytics and user insights, and drive data-informed testing to improve inquiries, applications, and enrollments.

The role requires 7+ years in CRO/experimentation, with strong leadership, platform experience (Adobe Target/Optimizely/VWO), and ability to partner across

Qualifications

• Bachelor's degree in marketing, analytics, or related field; Master’s preferred.
• 7+ years of experience in CRO and experimentation.
• 2+ years in strategy, program ownership, or related manager responsibilities.
• Experience with A/B testing and personalization platforms.
• Experience personalizing digital experiences using audience segmentation and journey targeting.
• Proven ability to develop and execute CRO roadmaps and executive reporting.
• Experience managing vendors and external resources.

Responsibilities

• Own the CRO roadmap for National University's website and Digital experiences.
• Lead end-to-end experimentation lifecycle from ideation to rollout.
• Analyze prospect journeys to identify friction and conversion opportunities.
• Define KPIs, dashboards, and reporting cadence for CRO programs.
• Collaborate with Marketing, Enrollment, and Digital Analytics teams.

Skills

CRO strategy

A/B testing

Personalization

Analytics

SQL

Stakeholder management

Leadership

Experimentation platforms

Education

Bachelor's degree in Marketing/Analytics

Master's degree preferred

Tools

Adobe Target

Optimizely

VWO

Adobe Analytics

GA4

FullStory

Job description

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO and experimentation across the university’s website and digital experiences. You will own the CRO roadmap, identify opportunities from analytics and user insights, and drive data-informed testing to improve inquiries, applications, and enrollments.

The role requires 7+ years in CRO/experimentation, with strong leadership, platform experience (Adobe Target/Optimizely/VWO), and ability to partner across