Remote CRO Senior Manager – Experimentation & Optimization

National University; United States; Remote; USD 78,000 - 106,000; Full time

Job summary

National University is seeking a Senior Manager, Experimentation & Optimization to drive CRO across the university’s website and digital experiences.

This strategic, data-driven role defines and executes the CRO roadmap, identifies opportunities, and improves experiences based on prospective student behavior, insights, performance data, and lifecycle stage, with a focus on increasing inquiries, applications, and enrollments.

Qualifications

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field. Master’s degree or MBA preferred.
• 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, or e-commerce.
• 2+ years of experience in a strategy, program ownership, or related manager responsibilities.
• Experience with governance and optimization platforms (Adobe Target, Optimizely, VWO, or equivalent).

Responsibilities

• Own CRO strategy & roadmap for NU’s website and Digital experiences.
• Lead complete experimentation lifecycle from opportunity to rollout with governance and testing calendars.
• Develop KPI dashboards and reporting cadence for senior leadership.
• Collaborate with Marketing, Enrollment, and Digital Analytics to support personalization and optimization initiatives.

Job description

National University is seeking a Senior Manager, Experimentation & Optimization to drive CRO across the university’s website and digital experiences.

This strategic, data-driven role defines and executes the CRO roadmap, identifies opportunities, and improves experiences based on prospective student behavior, insights, performance data, and lifecycle stage, with a focus on increasing inquiries, applications, and enrollments.