Lifecycle CRM Manager: Growth & Retention

Ignite HR; Dallas (TX); Sur place; USD 70 000 - 100 000; Plein temps

Résumé du poste

The ideal candidate brings 3-5 years in CRM/e-commerce, strong Klaviyo/Attentive experience, and proven ability to analyze campaign performance and drive improvements across campaigns, audiences, and attribution.

Qualifications

• 3-5 years of experience in CRM, email marketing, lifecycle marketing, retention marketing, or related role within e-commerce or DTC.
• Hands-on experience with Klaviyo and Attentive, including campaign deployment, automation management, segmentation, and reporting.
• Strong understanding of customer lifecycle marketing, audience segmentation, email and SMS best practices, and marketing automation.
• Experience analyzing campaign performance to identify opportunities for optimization.
• Proficiency in reporting and interpreting key CRM metrics.
• Strong project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Detail-oriented with experience performing campaign QA, testing, and troubleshooting.

Responsabilités

• Execute and optimize lifecycle marketing programs focused on increasing customer retention, repeat purchase rate, and customer lifetime value.
• Manage customer journeys across key lifecycle stages, including welcome, post-purchase, win-back, VIP, loyalty, and retention programs.
• Execute audience segmentation using RFM analysis, customer behavior, and purchase history to deliver personalized communications.
• Support the execution and optimization of loyalty and retention programs in partnership with internal teams and external agency partners.
• Own the day-to-day planning, execution, QA, and deployment of email and SMS campaigns, including creative briefing, audience selection, and platform setup.
• Manage the CRM calendar, ensuring alignment to merchandising priorities, promotional events, and business objectives.
• Build, test, schedule, and optimize campaigns and automated lifecycle flows within CRM platforms.
• Collaborate with creative and go-to-market teams to develop customer-facing content that supports campaign goals.
• Ensure all campaigns are executed accurately, on time, and consistent with the brand.
• Build and manage audience segments based on customer behavior, purchase history, engagement, and lifecycle stage.
• Optimize personalization and targeting to improve conversion, retention, and customer experience.
• Collaborate with analytics and CRM agency to identify customer insights and opportunities for targeted communications.
• Support testing initiatives to improve segmentation effectiveness, message relevance, and campaign performance.

Connaissances

Lifecycle marketing

Email & SMS marketing

CRM platform management

Customer segmentation

A/B testing

Analytics & reporting

Outils

Klaviyo

Attentive

CRM platforms

Description du poste

The ideal candidate brings 3-5 years in CRM/e-commerce, strong Klaviyo/Attentive experience, and proven ability to analyze campaign performance and drive improvements across campaigns, audiences, and attribution.