Remote CRM Marketing Coordinator: Email & SMS Campaigns

Custom Ink; Connecticut; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Family-Friendly Benefits

Financial Wellness

Professional Development

Job summary

Custom Ink is seeking a detail-oriented CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns, manage customer data, and ensure campaigns align with the Custom Ink brand. You will pull reports, analyze performance, and collaborate with Site and Sales to inform creative briefs; a bachelor’s in marketing is preferred, and experience with Klaviyo, HubSpot, or Salesforce is a plus.

The role offers work-from-home flexibility with state-based eligibility in the US, and

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand.
• Customer Data Management: Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
• Reporting and Analysis: Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends.
• Cross-Functional Collaboration: Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric.
• Testing Agenda: Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.

Skills

CRM marketing

Klaviyo

HubSpot

Salesforce

AI for marketing

Customer segmentation

Data analysis

Communication

Canva

Education

Bachelor's degree in Marketing, Digital Marketing, or related field

Tools

Canva

Job description

Custom Ink is seeking a detail-oriented CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns, manage customer data, and ensure campaigns align with the Custom Ink brand. You will pull reports, analyze performance, and collaborate with Site and Sales to inform creative briefs; a bachelor’s in marketing is preferred, and experience with Klaviyo, HubSpot, or Salesforce is a plus.

The role offers work-from-home flexibility with state-based eligibility in the US, and