CRM & Retention Leader — Remote Growth & Lifecycle

MoneyGram; United States; Remote; USD 190,000 - 275,000; Full time

Benefits offered by this job

Remote first

Generous PTO

13 Paid Holidays

Medical/Dental/Vision Insurance

Life, Disability, and other benefits

401k with competitive Employer Match

Community Service Days

Generous Parental Leave

Job summary

MoneyGram is seeking a Director of CRM & Retention to own the full customer lifecycle from activation to loyalty. You’ll lead a global CRM function, shape lifecycle journeys, onboarding, activation, referrals, and high-impact programs across Email, SMS and Push, partnering with product, growth and regional teams.

A strategic, data-savvy lifecycle leader with 8–12+ years in CRM is preferred, with hands-on experience in Braze, Zeta or Iterable and global team leadership.

Qualifications

• Experience owning CRM strategy across onboarding, referral, loyalty, and reactivation.
• Hands-on knowledge of CRM platforms (Zeta, Braze, Iterable) and working with CDPs.
• Proven ability to build and scale high-performing CRM teams globally.
• Sharp testing and experimentation mindset with data-led decision making.

Responsibilities

• Own CRM and lifecycle marketing strategy end-to-end including onboarding, education, referral, reactivation, and retention.
• Lead and scale a CRM team across campaign operations, analytics, and journey strategy.
• Develop and optimize lifecycle journeys tailored to segments, product behaviors, and regional priorities.
• Design and grow referral programs in collaboration with product and growth teams.
• Drive activation across regions with messaging and sequencing that turn sign-ups into engaged users.
• Test and iterate at scale across segmentation, timing, creative, and channel mix.
• Optimize the CRM platform to unlock behavior-based journeys and real-time triggers.
• Collaborate with Growth, Paid Media, Regional Marketing, Product, and Performance Creative.

Skills

CRM strategy

Lifecycle marketing

Team leadership

Cross-functional collaboration

Data-driven decision making

Tools

Zeta

Braze

Iterable

CDPs

Behavioral data

Job description

MoneyGram is seeking a Director of CRM & Retention to own the full customer lifecycle from activation to loyalty. You’ll lead a global CRM function, shape lifecycle journeys, onboarding, activation, referrals, and high-impact programs across Email, SMS and Push, partnering with product, growth and regional teams.

A strategic, data-savvy lifecycle leader with 8–12+ years in CRM is preferred, with hands-on experience in Braze, Zeta or Iterable and global team leadership.