Remote CRM & Lifecycle Manager II — Growth Automation

Coinbase, Inc.; Atlanta (GA); Hybrid; USD 157,000 - 165,000; Full time

Job summary

Coinbase is hiring a CRM & Lifecycle Manager II to join the Growth Marketing team. You will lead lifecycle strategy for onboarding, engagement, and retention, defining segmentation, channel mix, and targeting approaches to drive measurable growth across markets.

You will own end-to-end planning and execution of multi-channel campaigns across email, push, in-app, and SMS, partner with product and data teams, and build a rigorous measurement framework with KPIs to guide leadership decisions.

Qualifications

• 6+ years in CRM or Lifecycle Marketing with demonstrated ownership of multi-channel campaign strategy and execution (email, push, in-app, SMS) at scale.
• Proven track record of defining and optimizing lifecycle programs that delivered measurable improvements in user engagement, retention, or revenue metrics across multiple markets.
• Deep proficiency with enterprise CRM platforms (e.g., Braze, Iterable) including audience segmentation, journey orchestration, A/B testing, and ML-powered targeting.

Responsibilities

• Own lifecycle strategy for key user journeys, including onboarding, engagement, and retention, defining segmentation, channel mix, and targeting approaches that drive measurable growth.
• Lead end-to-end planning and execution of multi-channel CRM campaigns (email, push, in-app, SMS) across multiple countries, balancing speed with quality at scale.
• Partner with Product, Product Marketing, Data Science, and regional stakeholders to align CRM initiatives with product launches, growth priorities, and international expansion goals.
• Drive the CRM measurement framework by defining KPIs, building reporting cadences, and translating campaign performance data into strategic recommendations for leadership.
• Identify gaps in existing customer journeys and design actionable plans to close them, leveraging A/B testing, ML-powered targeting, and personalization to improve conversion and retention.

Skills

CRM platforms

Audience segmentation

Journey orchestration

A/B testing

ML-powered targeting

SQL

Generative AI governance

Tools

Braze

Iterable

Job description

Coinbase is hiring a CRM & Lifecycle Manager II to join the Growth Marketing team. You will lead lifecycle strategy for onboarding, engagement, and retention, defining segmentation, channel mix, and targeting approaches to drive measurable growth across markets.

You will own end-to-end planning and execution of multi-channel campaigns across email, push, in-app, and SMS, partner with product and data teams, and build a rigorous measurement framework with KPIs to guide leadership decisions.