Remote CRM & Lifecycle Lead — Data-Driven Retention

Remote Worker LTD.; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Releaf Dispensary Ltd is seeking a data-driven CRM & Lifecycle Lead to own our patient communications strategy end to end. This remote-first role focuses on rewriting content across email and SMS, leading the migration to consolidate our fragmented CRM platforms, and owning the patient lifecycle from first touch through retention.

The ideal candidate will combine writing and analytical skills, test campaigns, measure open rates and conversions, and ensure compliance in healthcare.

Qualifications

• 3+ years in CRM, lifecycle or retention marketing.
• Strong writer and designer who can rebuild copy and content.
• Experience leading a platform migration with developers.
• Experienced with Klaviyo and SMS.
• Data-driven and able to pull reports and act on them.
• Experience in healthcare/healthtech or wellness/subscription brand with compliance.

Responsibilities

• Carry out a full content & copy audit across all email & SMS.
• Redesign and build on brand emails.
• Lead migration to consolidate CRM platforms.
• Own patient lifecycle across email and SMS from onboarding to retention.
• Build and manage flows and campaigns in Klaviyo and SMS platform.
• Test, measure and report on performance.
• Ensure deliverability and keep the database clean.
• Grow subscription and patient lifetime value.
• Collaborate with Growth, Patient Support and Clinical while staying compliant.

Skills

CRM experience

Lifecycle marketing

Data analysis

Copywriting

Tools

Klaviyo

SMS platform

Job description

Releaf Dispensary Ltd is seeking a data-driven CRM & Lifecycle Lead to own our patient communications strategy end to end. This remote-first role focuses on rewriting content across email and SMS, leading the migration to consolidate our fragmented CRM platforms, and owning the patient lifecycle from first touch through retention.

The ideal candidate will combine writing and analytical skills, test campaigns, measure open rates and conversions, and ensure compliance in healthcare.